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iPS Provides Greater Efficiencies in Social Commerce-to-Fulfillment Through Vwala! APIs

Internet Packaging Solutions, Inc. (iPS), and Pure Verticals, Inc., pilot Vwala! APIs with iPS warehouse management system (WMS) -- iPS clients to benefit from first social commerce system-to-order fulfillment services data exchange.

San Leandro, Calif. - December, 2009 - Internet Packaging Solutions, Inc (iPS), a premium outsourced order fulfillment and shipping center, today announced the pilot phase of working with Vwala!'s APIs for even greater efficiencies in social commerce order fulfillment services.

Vwala! is a new, unique, and highly viral social commerce and video ad "power" widget that allows bloggers and social members to directly endorse products and ads inside their professional or amateur content (UGC).

"iPS is very excited to offer our clients this incredible service. Partnering with companies like Pure Verticals who deliver creative, advanced, and well thought-out ecommerce solutions for emerging markets like social commerce is our goal. Vwala! is truly a revolutionary merchandising platform that takes advantage of word-of-mouth recommendations and targeted contextual placement; today's most powerful forms of marketing", says Todd Klinger, SVP, iPS Sales.

The partnership will allow the two companies to provide seamless and real-time communications between Vwala!'s new social merchandising endorsement platform and the iPS WMS to facilitate social sales order taking-to-shipment of goods using outsourced order fulfillment systems.

"Pure Verticals is excited to work with iPS in this pilot as we fine tune Vwala!'s retailer-focused order fulfillment solutions in the growing industry of social commerce", says Laurence Nathanson, SVP, Business Development.

This pilot phase is the first step in connecting a merchant's order fulfillment and supply chain needs with the fantastic ecommerce opportunities Vwala! is providing to all of social and the open marketplace.

Useful Links
View Vwala! at:

About iPS (
Internet Packaging Solutions, Inc. was incorporated in 2000, and quickly grew to become a leader in web-based order fulfillment solutions. iPS' services and technology create worldwide partnerships with the flexibility to scale and lead well into the future.

About Pure Verticals, Inc. (
Pure Verticals, Inc. is a solutions provider in monetizing social content through patent-pending technologies, which provides innovative tools to connect merchants and advertisers with bloggers, site owners, and social network members to generate revenue from content through targeted and relevant product and advertising endorsements.

Internet Packaging Solutions (iPS), Inc.
press [at] fulfillmentservices [dot] com
(707) 751-5830

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